BASE3 Live Group Zoom Classes
Grow your business by adding strategic skills to your toolbox.
Wednesday Mornings 10:30 AM Pacific
Presented by Wendy Louise Wilder
Topic: What Email & Newsletter Content Will Engage Your Audience
Email is still the most effective way to communicate with your audience. But what should you say in an email or newsletter? This is a common question, and it does have a clear answer.
You need to segment your contact list. Someone who has not yet done business with you needs different information than someone who is already your customer. In this short class you will do an exercise that informs you of what type of content your customer needs to receive from you via email along their decision-making journey.
Topics: Customer Journey Levels & Relevant Content
Topic: Maximize In-Person Networking
You need to have a solid strategy for maximizing your participation in networking events. You are investing your time, and presenting your most valuable asset: yourself. Prepare in advance for meeting and collecting contacts with varying needs.
In this short class you will do an exercise of planning in advance what to have in place to maximize the number of connections and opportunities that result from a networking event.
Topics: QR Codes, CRM’s, Business Cards, Email.
