BASE3 Introductory Course – 50 Min.

In this course you will be learning the core concepts in the BASE 3 chart so that you can can use it to make decisions about your digital marketing strategy. You will learn how to plan campaigns that guide your customer’s journey and can lead to exponential growth through referrals.

Course Contents:

Lesson 1: The Three Certainties in Digital Marketing

Lesson 2: How Digital Marketing Works

Lesson 3: Chart Parts & Overview

Lesson 4: Reading the BASE 3 Chart

• Certainty 1 The Customer Journey
• Certainty 2 Content Themes & Algorithms
• Certainty 3 Communication Channels

Lesson 5: Using the BASE3 Chart As A Guide

Materials Needed:

• Download Printable BASE3 Chart With Touchpoint Assessment Worksheet
• Best Selling Book “Digital Blitz” – Digital Version