January 2025 – BASE3 Digital Playbook – 4 Sessions

Over four sessions we will create a digital playbook for your business for 2025.

Session 1:  Business Goals & Lean Canvas

• Introduction to the BASE3 Model
• Non-Revenue Business Goals
• BASE3 Lean Canvas Business Plan

Session 2:  Your Customer

• Identify Your Customer Segments
• Customer Segment “A”

Session 3:  Customer Touchpoints

• Touchpoint Assessment
• Touchpoint Tools & Resources

Session 4:  Campaigns

• Audience Size
• Content Engagement Goals
• SMART Marketing Objectives
• Mapping Your Campaigns
• Data Assessment