BASE3 ACADEMY

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Orange Belt Certification

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About Course

Get the BASE3 Orange Belt Certification

Course Outline:

Introduction to the BASE3 Model

  • Problem Overview
  • How BASE3 Emerged
  • The three Certainties in Digital Marketing
  • Unlearning

Lessons

  • Lesson 1: Segmenting and Measuring Your Customer’s Journey
  • Lesson 2: Content For Your Customer’s Journey
  • Lesson 3: Where To Publish That Content

Green Belt Preview

  • Making Marketing Decisions Using the BASE3 Model
  • Campaign Architecture
  • Creating A Production Plan

What Will You Learn?

  • You will learn the origins of the BASE3 Model, the three certainties in digital marketing, and how they are combined to create digital marketing campaigns.

Course Content

Orange Belt Certification Training Course

  • Watch This Video
  • Orange Belt Certification Quiz